CAPE TOWN ROLLS OUT THE RED CARPET FOR THE MERCEDES-BENZ BOKEH SOUTH AFRICA INTERNATIONAL FASHION FILM FESTIVAL

The new Aquarium in the V&A Waterfront, Cape Town played host on Saturday night to the annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival. The evening sparkled as A-List celebrities, industry VIP’s, producers, designers, fashion film models and invited high society guests donned their finest and gathered to celebrate the very best in the local and international Fashion Film Industry.

© Achmat Tambay
© Achmat Tambay

©Larry English Photography
©Larry English Photography

© Achmat Tambay
© Achmat Tambay

The glamorous, irrepressible and recently married Bailey Schneider, dressed in a stunning gown by Hendrik Vermeulen and jewellery by Diamond Works and Legacy Collection was on hand to set the tone, welcome the guests and direct them down a daunting Oscar style Red Carpet walk. Local and international Television and camera crews lined the stanchions, jostling for the perfect shot and sound bite from the invited guests, fashionistas, designers, A-list celebrities and VIP’s which included: Jimmy Nevis, Minnie Dlamini, Hendrik Vermeulen, Maps Mapoyane, Leigh-Anne Williams, Das Kapital, Bonnie Mbuli and Katlego Maboe to name just a few.

©Larry English Photography
©Larry English Photography

©Larry English Photography
©Larry English Photography

This year the Festival received over 500 Fashion Film submissions from around the globe, which were all evaluated against strict set criteria by a panel of industry judges. Only 12 films made the final cut, with category winners each receiving a stunning trophy designed by renowned Industrial designer Chris Jones. Headline sponsored by Mercedes-Benz, the festival is now in its 3rd year, growing in size, reach and glamour. This year the theme was ‘Bespoke’, which was reflected across every element from talking mannequins, a revolving static fashion show to selected films which were screened on large screens throughout the venue, offering a completely unique, engaging sensory extravaganza.

© Achmat Tambay
© Achmat Tambay

© Achmat Tambay
© Achmat Tambay

© Achmat Tambay
© Achmat Tambay

The success of this event, as well as Fashion Film Festivals around the world and the willingness of global and local brands to align themselves, is clear evidence of the effectiveness of this genre to reach and engage with a growing international audience.

©Larry English Photography
©Larry English Photography

© Achmat Tambay
© Achmat Tambay

Until Bokeh 2017. For now visit www.bokehfestival.co.za

Issued on behalf of Luxury Brands

Images: © Achmat Tambay/ Larry English

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