BLUE-  With G-Star Raw South Africa

Blue, the fashion memo in collaboration with G-Star Raw South Africa brings together a variance of denim hues and textures. It also celebrates the female silhouette and showcases the versatility denim holds, more specifically G-Star denims.

The editorial inspired by the calming nature of the colour blue alluding to the sky, the sea and its calming attributes in a world that is filled with hysteria. Blue focuses on simple styling techniques as to edify each garment in a key-look.
The perfectly selected setting, V&A Waterfront, Silo District in Cape Town, introduced a “rawness” to the somewhat raw-rock backdrop which every building has elements of. This also speaks to how G-Star specializes in raw denim—unwashed and untreated denim.

Blue also focuses on the utilitarian influence of the brand. The inspiration behind much of their designs has been adopted from vintage military pieces across the world. This can be seen in the use of trims and the special construction of pockets.
As the official fashion memo to the December Issue, the editorial brings together a great mix of fashion and authenticity.


Body positivity? Body neutrality? What’s going on?


I recently read an article in Women’s Health that really got me thinking. It was an article
discussing the notion of Body Neutrality – essentially a way of thinking of one’s self which is neither extreme love (that which is perceived to be the main concept within the body
positive movement) nor extreme hate (which is where many people appear to exist). The
article bounces off of the understanding that not everybody can be of the mind that they
love themselves, and many women feel that the pressures of body positivity are very
extreme. Body neutrality argues that the pressure of being loudly body positive has in fact
been a breeding ground for negative thought processes – the opposite of what it has been
intended for. It therefore seeks to strip away the guilt of not screaming your body love
thoughts from rooftops, and it does so by freeing you from the expectations placed upon
you if you identify with being body positive. You are neutral; this means that you accept and tolerate your body despite your perceived flaws, and there are certain parts of your body that you are good with. I think that many people can relate to this, because from personal experience it is often difficult to just jump into a state of not caring what others think or perceive about us.

Due to human nature, we do care what people think, even if we wish we didn’t, and so
within the body positivity movement there is often a sense of guilt at not living up to a
certain standard of self-love. It appears as though many people fall within the ‘Body
Neutrality’ zone because it is a comfortable place to snuggle up in if you are unsure of how to get to fully accepting/loving yourself. But alas, you cannot stay here forever, simply tolerating your perceived flaws and focussing only on your strengths. While this space plays well in shifting your mind set from a negative to a neutral one, we all ultimately hope that we might love ourselves inclusive of these perceived flaws. Don’t we? I know I do.

The article draws upon the notion that being body neutral in your view of self may be
summed up in one word: freedom. While I can hear this word ring true, I stand by my point that this is a comfort zone where women can feel free of the perceived pressure of loving themselves (as per the body positive movement), but also free of the hate they may have previously felt toward themselves. And that’s why I feel it is an important milestone toward loving the body you have.

In summary, it seems that many people feel constricted by the perceived expectations
placed upon them for being ‘Body Positive’. The most important thing you can do for
yourself with regards to the body positive movement, and even this new found body
neutrality movement, is to create your own definition.


Here’s what some wonderful women had to say about what they feel being body positive is about:

“I want to love my body and the way I look and feel, but I cannot be body positive in a body I’m not happy with, it’s like there’s nothing positive to be positive about. That is probably due to societal standards, but I want to do things that are good for me and if that means hitting the gym, then that’s what I’m going to do. Body positivity is extremely personal to each person.”

“I believe there’s no rule for what your body is supposed to look like.”

“For me, being body positive is about being comfortable in your own body even though you may not actually feel it. Ultimately fake it till you make it and just do you. I’ve gained loads of confidence and body confidence through doing this.”

“You shouldn’t use your body as a punching bag.”

“To me, being body positive is about being truly happy to have what you have whether you
are bigger, super slim, flat chested, flat/big bummed, have big thighs, have larger or smaller breasts, stretch marks, cellulite or acne related issues.”

“To me, body positivity is about redefining beauty as we were previously taught to
recognise it. As a modest dresser it meant accepting that in a different kind of way, because I won’t look like the girls in the magazine either. I’d miss out on some sexy trends at first; I would feel frumpy, like a sack of potatoes! But with time I came to firstly embrace my covered body and I came to realise and acknowledge the beauty in individuality and imperfection, and the power in what makes me different.”

My version of loving my body includes aspects of both body neutrality and body positivity;
this is based upon my personal definition of the concept. There are always parts of myself
that I am secretly not fully happy with and I continue to target these thoughts of tolerance and/or negativity. However the body positive movement has afforded me the freedom to love myself (and parts of myself) the way I choose to; not the way I think I’m supposed to.

As you can see, each person’s version of being positive toward their body draws on aspects of being neutral as well. As everybody within this movement has said at one point or another: it’s a journey. And luckily there are no set rules to follow because it is your journey.

So if I can share one thing with you to take away from all this, I’d share the following: don’t
compare your journey with someone else’s.

Until next time; much self-love.



We are delighted to share the last issue of 2018 with you. We cannot wait to take you into the new year as we prepare to bring you an even better digital experience.

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